IELTSwithJurabek
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PASSAGE 1
Read the text and answer questions 1-13
One of the earliest forms of portable illumination, candles have served vital functions for humankind throughout history, a fact chronicled through the use of candles or candle-like objects in virtually every society. Historians believe the original candle may have been invented by early humans who dipped dried branches from trees into animal fat, thus producing a slow-burning and reliable source of light. Ancient Egyptian artworks depict the use of candles by writers and philosophers who worked long after sundown. These early candles were most likely developed from tapers that were made of fibrous materials mixed with wax or with tallow, the white, nearly tasteless fat of cattle or sheep also used to make soap.
A major improvement in candle making materials came in the Middle Ages, when beeswax was preferred over animal or vegetable fats candles were introduced to Europe. Beeswax was preferred over animal or vegetable fats because it smelled pleasant and did not produce as much mess as other fats. During this time, candles were primarily used as a source of illumination. However, this was not their only purpose. In the 15th century, for example, candles were used as a means of keeping time. At auctions, the bidding time was limited by inserting a pin into a candle and letting the wax melt until the pin dropped, thus concluding the period in which a bid could be made.
The growth of the whaling industry in the late 18th century brought another major change in candle making materials, as spermaceti wax, which was extracted from the oil of the sperm whale, became more widely available. Spermaceti wax was popular because it provided a significantly brighter light and burned evenly. Ozokerite, a colorless mineral hydrocarbon wax, was also popular in the 17th and 18th centuries, particularly in warmer weather, when its relatively high melting point meant it remained firm. Paraffin, a wax crystallized from petroleum, became popular during the 1860s. It was eventually blended with spermaceti and ceresin - a byproduct of refined petroleum oil. This created a more durable wax, and, thanks to the fact that it resulted in inexpensive candles of reasonably high quality, its use was widespread by the end of the 19th century.
Additional passage (candle making process and modern candles)
The candle wick, the length of soft material which runs through the middle of the candle, was made from a variety of natural fibers. In 1824, Frenchman Jean-Jacques Cambaceres introduced an important refinement to wick technology with the plaited wick, which consisted of several strands of material woven together. This burned more evenly than unplaited wicks. Although candle making materials have changed through the years, the art of candle making has remained surprisingly similar to the original production process.
Originally, candles were produced by hand using an approach known as the dipping method. Dating back to the Middle Ages, the method involved the use of wicks made from rushes. These were repeatedly dipped into molten fat until the desired thickness of fat had stuck to them. In the pouring method, which was introduced later, melted beeswax was poured over a suspended cotton wick while the wick was manually twirled. After a sufficient amount of wax had gathered at the bottom of the wick, the candle was reversed and wax was poured from the other end.
It was not until the 1830s that the large-scale manufacture of candles became a reality when British manufacturer Joseph Morgan introduced the first mass-production candle making machine. Today's modern machines are strikingly similar to Morgan's original machine, with speed and the quality of the finished product being the only major differences.
In today's manufacturing process, different substances are often mixed together to create stronger candles with higher melting points. In the United States, for example, standard commercial candles are made of paraffin, stearic acid and beeswax. Some candles also contain small amounts of candelilla, which comes from the stem of the candelilla shrub, or carnauba wax, which is from the leaves of the carnauba palm.
In the many decorative candles that are made, waxes other than beeswax and paraffin are used. One example is bayberry wax, which is derived from the fruit of the bayberry bush and has a distinctive aroma. In decorative candles, non-burning wax is used to make the casing, which is not intended to melt.
Today's wicks are made of a high grade of cotton or linen. The material is woven (or plaited) so that it will burn in one direction and will curl so that its end remains in the candle flame's oxidizing zone for even and intense burning. Often, these wicks have a center made of wire that allows them to burn slightly hotter than cotton and remain erect in the melted wax.
Choose TRUE if the statement agrees with the information given in the text, choose FALSE if the statement contradicts the information, or choose NOT GIVEN if there is no information on this.
Complete the notes below.
Write ONE WORD ONLY from the passage for each answer.
Candle making
Advantages of the various types of wax used in candlemaking
beeswax made less than animal fats
spermaceti wax produced a stronger
ozokerite did not melt when the was hot
paraffin blend made good quality candles which were inexpensive
The candlemaking process
in the dipping method, wicks were made from rushes
in the pouring method, melted beeswax was poured over a wick that was made of
Candlemaking today
wax can be obtained from the stem of a called candelilla
bayberry wax, used in decorative candles, comes from the plant's
the of a decorative candle is made from wax which can resist heat
is often used to keep the wick of a candle upright
PASSAGE 2
Read the text and answer questions 14-26
A As this book is about ways of measuring the carbon footprint of particular things, I should start by making it clear what I mean. I am using the word carbon as shorthand for all the different global-warming greenhouse gases, and I am using the word footprint as a metaphor for the total impact that something has. So I am using the phrase carbon footprint as shorthand to mean the full climate-change impact of something. That something could be anything - an activity, an item, a lifestyle, a company, a country, or even the whole world.
B Measuring carbon footprints is a long way from being an exact process, whatever anyone tells you, or whatever numbers you might see written on the side of products in some shops. All my numbers are best estimates and nothing more, even though I have reached them as carefully as I can.
C I have used a variety of different methods, and so I have drawn on a range of data sets and models taken from publicly available reports of life-cycle studies. I have also used studies carried out for businesses across different industries by my own company, Small World Consulting, using models that we are developing all the time. Often I have arrived at numbers by a couple of different routes, to check that the results agree with each other. Occasionally, it has been more a case of putting my finger in the air and guessing, but when that has been the case I have tried to make it clear.
D The publicly available data sets I have used were arrived at by two main methods. The first of these, process-based life-cycle analysis, is the most common approach to carbon footprint calculations. It is often referred to as bottom-up because you start off identifying, one by one, all the processes that have had to happen in order for, say, a product to be created. Then you add up the emissions from each process, and that is the footprint of the product. It may sound simple, but it is not at all. It is back-breaking work, and since the number of processes you really need to include is always infinite, the job is never quite complete, so you end up with an underestimate. In fact, the omissions from the calculation are often shocking: they can be fifty per cent or more. To make matters worse, these problems are commonly overlooked, even in the development of government-backed and government-funded guidelines, such as the UK's PAS 2050 standard. But for all the problems, process-based life-cycle analysis is still an essential source of detailed information that can't be gathered any other way.
E The other method is environmental input-output analysis. This is a neat alternative to process-based life-cycle analysis. It is not as popular, perhaps because it is a bit less easy to understand, but it is at least as robust as anything else in the dim world of measuring carbon footprints. It is sometimes called a top-down approach because it begins by looking at the whole economy. It uses macroeconomic modelling to understand the way in which the activities of one industry trigger activities and emissions in every other industry. Input-output analysis key trick is a piece of ingenious maths (for which a man called Wassily Leontief got a Nobel Prize) that succeeds in capturing the endless ripple effects in a way that is one hundred per cent complete. It has the further advantage that if you know how much something costs, you can get an instant crude estimate of its carbon footprint. It is like a magic trick. And just like all the best magic it is also a bit too good to be true - in many cases the results can be ridiculously general and of little value.
F Input-output analysis is nevertheless a method of choice both because it does not miss things, and because once a specific model has been built it is often easy to use. The basic technique is well established. The specific model I have used is one that was developed at Small World Consulting in collaboration with Lancaster University in the UK, and draws mainly on data obtained from government sources. It was based on a 2007 picture of the UK economy. It deals with all the greenhouse gases, and employs a weighting factor for gases emitted at a high altitude, which have a greater impact than ground-level emissions. A key weakness, which I sometimes adjust for, is that it treats imported products as though they had the same carbon intensity as products from within the UK, whereas in reality imports are usually more carbon intensive.
G Most of the time I have used a combination of life-cycle analysis and input-output analysis to get my numbers. At its best, life-cycle analysis can be more precise, but input-output analysis is often able to get at information that life-cycle analysis is unable to reach. Putting the two methods together is sometimes called a hybrid approach, and the result is a bit like looking through both a microscope and a telescope at the same time. They each show you different things, and between them, if the lenses are clean, you end up with a passable understanding of whatever it is you are looking at.
life-cycle: the stages of a product's life from beginning to end (i.e. from raw material extraction through materials processing, manufacture, distribution, use, repair and maintenance, and disposal or recycling)
The text has seven paragraphs, A-G. Which paragraph contains the following information?
NB You may choose any paragraph more than once.
| Statement | A | B | C | D | E | F | G |
|---|---|---|---|---|---|---|---|
| 14 reference to an award-winning formula | |||||||
| 15 an acknowledgement of the general shortcomings of carbon footprint calculations | |||||||
| 16 mention of a working partnership | |||||||
| 17 reference to the demanding nature of one way of calculating carbon footprints | |||||||
| 18 the advantage of combining two different methods | |||||||
| 19 a comparison between goods from home and abroad |
Choose TWO correct answers.
The list below describes some of the possible features of process-based life-cycle analysis.
20-21 Which TWO of these features are mentioned by the writer of the passage?
Choose TWO correct answers.
The list below describes some of the possible features of environmental input-output analysis.
22-23 Which TWO of these features are mentioned by the writer of the passage?
Complete the summary.
Write ONE WORD ONLY from the text for each answer.
Small World Consulting
Small World Consulting has collaborated with a UK university to develop a version of the environmental input-output model of analysis, using data provided by the about the UK economy in 2007. This model is able to take into account the altitude at which greenhouse gases are released. A significant is that it does not distinguish between of different origin, but the writer occasionally makes allowances for that.
PASSAGE 3
Read the text and answer questions 27-40
You may have wondered why so many supermarkets are virtually indistinguishable from each other. It is not, as some might suspect, that the companies operating them lack imagination. It is more that they are all well-versed in the science of persuading people to buy things - a science that, thanks to technological advances, is beginning to understand what motivates consumers when they make decisions on what to purchase.
It takes a while for the mind to get into a shopping mode. People need to make a gentle start and take stock of the surroundings. This is why some supermarkets have a so-called chill zone for browsing magazines, books and DVDs, an area which is also designed to catch the customer's eye and tempt them to make impulsive purchases. But many will ignore it, in which case the first thing they encounter is the fresh fruit and vegetables section. For shoppers, this makes no sense. Fruit in particular can be easily bruised, so ideally should be bought at the end, not the beginning, of a shopping trip. But psychology is at work here: selecting wholesome fresh food is an uplifting way to start shopping, and it makes people feel less guilty about reaching for the less nutritious stuff later on.
Shoppers have worked out that everyday items, like milk, will invariably be placed in an aisle towards the back of a store to provide more opportunity to tempt customers on their way there. This is also why pharmacies are generally at the rear, even in convenience stores. But supermarkets know shoppers know this, so they use other tricks, like placing popular items halfway along a section, thereby forcing people to walk along the aisle looking for them. The idea is to boost the length of time shoppers spend in a store.
Having walked to the end of the fruit and vegetable aisle, shoppers arrive at counters of prepared food, the fishmonger and the butcher. Then there is the in-store bakery, which can be smelt before being seen. Even small supermarkets now use in-store bakeries. Mostly these bake pre-prepared items, and they have boomed, although central bakeries that deliver to many stores are more efficient. The smell of freshly baked bread can make people hungry, encouraging them to buy not just bread but other food.
There are also numerous ways stores get shoppers to choose particular products. For example, stores encourage customers to buy expensive branded products by arranging them at eye-level, with cheaper ones lower down. Often head offices specify where everything has to be placed and spot-checks are carried out to make sure instructions are followed to the letter. But shelf-positioning is extremely controversial. Despite all the academic papers written on how best to stack shelves, retailers have their own views. While many stores consider eye-level to be the top spot, others think a little higher is better.
Technology is making the process of monitoring shopper behaviour easier, which is why the security cameras in stores may be doing considerably more than watching out for theft. Pictures showing shoppers while they are making their selections can now be analysed. It is possible to see how many shoppers went straight to one brand, the number that hesitated, and those that compared several brands. However, despite the availability of sophisticated technology, researchers have found that simply talking to consumers as they exit the store can yield valuable insights. This low-tech approach has become widespread following comments from stores that data collected electronically tells them little about why so many customers leave without making a purchase. Face-to-face interviews reveal that customers leave shops empty-handed more often because they are unable to decide than because prices are too high.
People tell market researchers that they make decisions about what to buy based on logic and common sense, considering issues such as price, quality or convenience. But there are clearly other factors which play a role, such as certain feelings and memories which individuals are not fully aware of. Researchers hired by big stores are now conducting studies using functional magnetic resonance imaging (fMRI), which detects changes in the brain corresponding to increases or decreases in mental activity. Research participants are shown different products and asked questions about them, while scanners reveal their brain activity as they respond. Often, major contradictions are apparent between what they say and what they are thinking. This is immensely valuable information. Eight out of ten new consumer products launched on the market do not succeed, despite having been tested on people who insist they would buy them but who, deep down, may have reservations about the desirability of these products.
This shopping science probably has its limits, however. Dr Eric Spangenberg of the University of Washington argues that while it is unlikely that someone could be persuaded to buy something they do not need, they might be convinced to choose one brand in preference to another without being aware that this is happening. This claim is also borne out by numerous research findings. But if consumers were to realise quite how much research is being done into the many psychological factors influencing their choices, they might be much more wary of making purchases in the future.
Choose the correct answer.
Choose YES if the statement agrees with the claims of the writer, choose NO if the statement contradicts the claims of the writer, or NOT GIVEN if it is impossible to say what the writer thinks about this.
Complete the summary using the list of words and phrases, A-I, below.
New technology could help retailers sell more
Research is providing insights into what makes people purchase particular products. Most shoppers believe that their choices are the result of 36. Research involving fMRI scanners, however, has revealed that certain 37 influence shoppers' decisions to a significant extent. In the research, a comparison was made between participants' stated opinions of a product and data from 38, which often indicated a radically different 39. As most new products are 40, this data could be extremely valuable for marketing departments.