IELTSwithJurabek
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PASSAGE 1
Read the text and answer questions 1-13
Museums in Australia, like other pleasure-giving public organizations, are adapting their activities so that they more closely reflect the marketplace.
A. Since the 1980s, the term "blockbuster" has become the fashionable word for spectacular, high-profile museum exhibitions that have the ability to attract large crowds. A blockbuster is a "large-scale loan exhibition that people who normally don't go to museums will stand in line for hours to see" (Eisen 1984). Once the museum that created the exhibition has shown it to their local market, it can be offered to other organizations for a fee. This means that you can boost your own door takings and make money from boosting someone else's door takings.
B. While partaking of the excitement of the blockbuster, visitors thus lured are likely to stay longer at the museum. Betty Churcher, when Director of the Australian National Gallery, summed up the new blockbuster creed as follows: "The bonus of the blockbuster exhibitions is that people come to see the blockbuster and they stay to look at the permanent collection, so you are getting broader exposure for your collection."
C. Museums across the UK, USA, Canada and Australia currently operate under a system of plural funding: revenue raised through contributions by federal, state and/or local governments, combined with revenue raised through admission charges and other activities. Maintaining and increasing visitor levels is thus paramount and involves not only creating or hiring blockbuster exhibitions, but providing regular exhibition changes and innovations. In addition, the visiting public have become known as customers rather than visitors, and the skills that are valued in museums to keep the new customers coming through the door have changed. Curators are now administrators and being a museum director no longer requires an arts degree - but public relations skills are essential if the museum is going to compete with other museums to stage traveling exhibitions which draw huge crowds.
D. The convergence of museums, the heritage industry, tourism, profit-making and pleasure-giving has resulted in the new "museology". This has given rise to much debate about whether it is appropriate to see museums primarily as tourist attractions. In literature from both UK and USA, the words that are starting to appear in some descriptions of blockbusters are "less scholarly", "non-elitist" and "popularist", while others extol the virtues of encouraging scholars to co-operate on projects and to provide exhibitions that cater for a broad selection of community rather than an elite sector. Whatever commentators may think, managers of museums worldwide are looking for artful ways to blend culture and commerce, and blockbuster exhibitions are at the top of the list.
E. But do blockbusters held in public institutions really create a surplus to fund other activities? If the bottom line is profit, then according to the records of many major museums blockbusters do make money. For museums in some countries, it may be the money that they require to replace parts of their collections or to fix buildings that are in need of attention. For some museums in Australia, it may be the opportunity to illustrate that they are attempting to pay their way by recovering part of their operating costs. Also, creating or hiring a blockbuster has many positive spin-offs: blockbusters mean crowds, and crowds are good for the local economy, providing increased trade for shops, hotels, restaurants, the transport industry and retailers. The argument that the arts provide sustained economic benefits has been well illustrated in impact studies in the USA and UK.
F. However, blockbusters require large capital expenditure, and draw on resources across all branches of an organization, and the costs do not end there. There is a Human Resource Management cost in addition to a measurable real dollar cost. Receiving a touring exhibition draws resources from across functional management structures in project management style. Everyone, from general labourers to building services, front of house, technical, promotional, educational and administrative staff, is required to perform additional tasks. Furthermore, as an increasing number of institutions try their hand at increasing visitor numbers and memberships, and therefore revenue, by staging blockbuster exhibitions, it may be less likely that blockbusters will continue to provide a surplus to subsidize other activities due to the competitive nature of the market.
G. It has been illustrated in both the UK and USA that the blockbuster ideology has resulted in the false expectation that the momentum required to stage blockbusters can be maintained continually. Creating, mounting or hiring blockbusters is exhausting, with the real costs throughout an institution difficult to calculate. Secondly, as some analysts have argued, the shopkeeping mentality and cost-benefit analysis and a pure concentration on the bottom line can squeeze substance out of an exhibition. Taking out substance can be a recipe for blockbuster failure and therefore financial failure.
H. Perhaps the best pathway to take is one that balances both blockbusters and regular exhibitions. However, this easy middle ground may only work if you have enough space, and have alternate sources of funding to continue to support the regular, less exciting fare. Perhaps the advice should be to make sure that you find out what your local community wants from you and make sure that your regular activities and exhibitions are more enduring.
Reading Passage 1 has eight paragraphs, A-H. Which paragraph contains the following information? Choose the correct letter, A-H. NB You may use any letter more than once.
| Information | A | B | C | D | E | F | G | H |
|---|---|---|---|---|---|---|---|---|
| 1 the reason why museum directors need to constantly alter and update their exhibits | ||||||||
| 2 mention of the length of time people will queue up to see a blockbuster | ||||||||
| 3 terms that people have used when referring to blockbusters | ||||||||
| 4 the various ways that institutions like museums get financial support |
Complete the sentences below. Write NO MORE THAN THREE WORDS from the passage for each answer.
Choose TWO correct answers.
Choose THREE correct answers.
PASSAGE 2
Read the text and answer questions 14-26
14A. The bittern, a British waterbird, does not have a good record as far as survival is concerned. By 1886, habitat destruction and other pressures had pushed it close to extinction. Fortunately, it recovered a few decades later, and in 1950 the numbers of mature male bitterns rose to a peak of about 70. By the 1980s, however, it was clear that the bird was in trouble again. The bittern needs extensive wet reedbeds to survive, and long periods of drainage, pollution and lack of management had destroyed most of its habitat. By 1997, it again faced imminent extinction. To prevent this, the British government set up a plan for the bittern, aiming to establish a population of 50 males by 2010. However, this target was reached six years early, a rate of recovery faster than anyone had dared hope for. We at the Royal Society for the Protection of Birds now claim the bittern as one of Britain's greatest wildlife success stories, since figures reveal that the number of these rare birds has increased fivefold in just seven years.
15B. Bitterns have feathers that help them to conceal themselves and a shy nature; they usually remain hidden within the cover of reedbed vegetation. Our first challenge was to develop standard methods to monitor their numbers. The booming call of the male bittern is its most distinctive feature during the breeding season, and we developed a method to count them using the sound patterns unique to each individual. This not only allowed us to be much more certain of the number of booming males in the UK, but also enabled us to estimate local survival of males from one year to the next.
16C. Our first direct understanding of what breeding bitterns require in their ideal habitat came from comparisons of reedbed sites that had lost their male birds with those that retained them. This research showed that bitterns had been retained in reedbeds where the natural process of drying out had been slowed through management. Based on this work, broad recommendations on how to manage and rehabilitate reedbeds for bitterns were made, and funding was provided through a European Union wildlife fund to manage 13 sites within the core breeding range.
17D. To refine these recommendations and provide fine-scale, quantitative habitat prescriptions on the bitterns' preferred feeding habitat, we started radio-tracking male bitterns on the RSPB's Minsmere and Leighton Moss reserves. This showed clear preferences for feeding in the wetter reedbed areas, particularly within reedbed next to larger open pools. The average home range sizes of the male bitterns we followed, about 20 hectares, provided a good indication of the area of reedbed necessary when managing or creating habitat for this species. Female bitterns undertake all the incubation and care of the young, so it was important to understand their requirements as well. Over the course of our research, we located 87 bittern nests and found that female bitterns preferred to nest in areas of continuous vegetation, well into the reedbed, but where water was still present during the driest part of the breeding season.
18E. The success of the habitat prescriptions developed from this research has been spectacular. For instance, at Minsmere, male bittern numbers gradually increased from one to ten following reedbed lowering, a management technique designed to halt the drying out process. After a low point of 11 mature males in 1997, bittern numbers in Britain responded to all the habitat management work and started to increase for the first time since 1950.
19F. The final phase of research involved understanding the diet, survival and dispersal of bittern chicks. To do this we fitted small radio tags to young bittern chicks in the nest, to determine their fate through to fledging, when they begin to fly, and beyond. Many chicks did not survive to this stage, and starvation was found to be the most likely reason for their demise. The fish prey fed to chicks was mainly those species penetrating into the reed edge. So, an important element of recent studies has been development of recommendations on habitat and water conditions to promote native fish populations. Once independent, radio-tagged young bitterns were found to seek out new sites during their first winter, and a proportion of these would remain on new sites to breed if the conditions were suitable. A second EU-funded project aims to provide these suitable sites in new areas. A network of 19 sites developed through this partnership project will secure a more sustainable UK bittern population with successful breeding outside of the core area, less vulnerable to chance events and sea level rise.
20G. By 2004, the number of booming male bitterns in the UK had increased to 55. Almost all of the increase occurred on those sites undertaking management based on advice derived from our research. While rescuing the bittern, the work has helped a range of other spectacular wetland species such as otters. Although science has been at the core of the bittern story, success has only been achieved through the trust, hard work and dedication of all the managers, owners and wardens of sites that have implemented, in some cases very drastic, management to secure the future of this wetland species in the UK.
Reading Passage 2 has seven paragraphs, A-G.
Choose the correct heading for each paragraph from the list of headings below.
Drag each heading to the beginning of the matching paragraph.
Choose the correct number, i-ix, in boxes 14-20.
List of headings
Drag a heading and drop it onto the matching paragraph in the passage.
Write ONE WORD AND/OR A NUMBER from the passage for each answer.
Choose the correct answer.
Read the text and answer questions 27-40
Doing more than one thing at once – is it always a good idea?
You arrive at the office, review your to-do list and start to feel a headache coming on. You resolve to tackle the items as quickly as possible. While you return calls, you sort email and other letters. You begin keying in slides for tomorrow's presentation. Then your manager comes in wanting an immediate update on sales figures. You have just opened the spreadsheet when a very important customer calls. With the receiver held between your shoulder and your ear, you continue adding up the sales totals until, 15 minutes later, you finally manage, politely, to get rid of the client. You've been multitasking again.
You may believe that anyone who wants to get ahead today should master the art of multitasking. However, a recent study by the Families and Work Institute in New York City has found that 45 per cent of US workers believe that they are asked or expected to work on too many tasks at once. Managers may be surprised to learn that they are actually wasting their workers' time. As it turns out, the human brain cannot really master the computer's art of crunching data in the background while moving between process windows. Instead, a growing number of studies show that trying to juggle jobs rather than completing them sequentially can take longer, and leave workers with a reduced ability to perform each task. In addition, the stress associated with multitasking may contribute to short-term memory difficulties. The combination results in inefficiency, careless thinking and mistakes – not to mention the possible dangers of divided attention for drivers, air traffic controllers, and others who handle machinery.
How can a time management strategy that has become part of the common wisdom actually be so wrong? Exploring that question requires a closer look at an area of consciousness research that examines how the brain focuses attention. One of the modern foundations of current knowledge of multitasking was laid in 1935, when the American – psychologist John Ridley Stroop reported that processing information from one task could cause interference with another. Stroop noticed that when study participants were asked to name the colour of a word – such as 'green' – printed in a different colour – red, for example they experienced difficulty saying the name of the colour. This phenomenon is thought to occur when two tasks get tangled: the brain must suppress one that has been learned so well that it has become automatic (reading), to attend to a second task that requires concentration (naming the colour).
During the past couple of decades, psychologists have probed more deeply into the nature and limitations of multitasking. Psychologist and brain researcher Ernst Pöppel, of the Ludwig Maximilian University in Munich, believes that it is impossible to carry out two or three different tasks simultaneously with the same degree of concentration. He says that seemingly simultaneous awareness and processing of information actually takes place in 'three-second windows'. In these three- second segments, the brain takes in, as a block, all the data about the environment streaming in from the sensory systems; subsequent events are processed in the next window. So a person can concentrate on a conversation for three seconds, then for three seconds on a crying child, and three seconds on a computer screen. While one subject at a time occupies the foreground of consciousness, the others stay in the background until they, in turn, are given access to the central processor.
Another experiment by psychologist David E Meyer, of the University of Michigan, quantified just how much time we can lose when we shuttle between tasks. The researchers asked test participants to write a report and check their email at the same time. Those individuals who constantly jumped back and forth between the two tasks took about one and a half times as long to finish as those who completed one job before turning to the other. Each switchover from one task to another meant rethinking, and thus involved additional neural resources. In effect, the brain needs time to shut off the rules for one task and to turn on the rules for another. 'Multitasking saves time only when it is a matter of relaxed, routine tasks,' Meyer says. It also takes the brain longer to adapt when switching rapidly back to an interrupted task, rather than waiting longer before switching back.
By its nature multitasking is stressful, and the area in the brain most involved with multitasking is also most affected by the resulting stress. Located behind the forehead, the prefrontal cortex, which neuroscientists call the 'executive' part of the brain, helps us to assess tasks, prioritise them and assign mental resources. It also 'marks' the spot at which a task has been interrupted, so that we can return to it later. This stress can also affect brain cells in another region, the hippocampus, which is important for forming new memories; damage in that area also makes it difficult for a person to acquire new skills.
Psychiatrists Edward Halliwell and John Ratey, of Harvard University, say that multitasking can bring about a brain condition that causes sufferers to constantly seek new information while having difficulties concentrating on its content. All in all, it may be wise to let the email wait while you work on your presentation. You will save time and perform each task better.
Match each theory with A John Ridley Stroop, B Ernst Pöppel, C David E Meyer, or D Edward Halliwell and John Ratey.
| Theory | A | B | C | D |
|---|---|---|---|---|
| 27 Less attention will be paid to each task when more than one task is attempted at the same time. | ||||
| 28 Repeated changes of task mean that the brain will take a while to adjust. | ||||
| 29 Using the skills required for one task may make performing another one more difficult. | ||||
| 30 When multitasking, the brain can only focus on single tasks for very short periods. | ||||
| 31 Multitasking can lead to a medical problem. |
Choose the correct answer.
Complete the summary. Write NO MORE THAN TWO WORDS.
The prefrontal cortex is found to the rear of the . It judges tasks, puts them in order and allocates .
If any in the hippocampus are affected, people may have problems storing and learning .